My name is Ana (like Anna, but with a single ‘n’).


I like to think of myself as being potential–waiting to be unlocked and fulfilled. I like to think I can do most of what I set my mind to and that matters to me.


Woman, daughter, sister, wife, mother, friend, employee, vegan, Romanian, graduate, MA, trainer, transformational life coach, etc.


To help women just like you (and me a while ago) who feel they are not enough–good enough, worthy enough, brave enough, confident enough and so on–to become confidently themselves, no matter what.
The way I do this is by helping you uncover, understand, accept, grow, and express the REAL YOU (not the one you THINK will be accepted and valued by others).


Years and years of self-doubt, fear of failure, fear of what others will think of me, lack of confidence, fear to show up as myself, fear of rejection and criticism, stuckness, procrastination, settling for less, lack of clear purpose, overwhelm, anxiety, and the list can go on and on.

I’ve been there so I know how crippling it can be and how hard it can be to overcome it by yourself, with all the other things in your life, like earning money, spending time with family and friends, etc. You often don’t see any way out, it’s like you’re caught in a vicious circle.

It took me almost 15 (fifteen) years to get to a point where, when things don’t go to plan, I can be kind and compassionate to myself, without falling into self-pity, and ready to get up and try again until I get what I want.

I still have my wobbles, but I now have a much healthier relationship with myself, which is the foundation of all confidence, in my opinion.

The culmination of all these years of working on myself is that in 2018 I qualified as a Transformational Life Coach with Animas Centre for Coaching (London).

My coaching is the height of my work to help others, and it brings me so much joy and energy.

I joke and say I’m addicted to it.


My values are Meaning/Purpose/Fulfillment, Making a difference/Impact/Contribution, and Joy/Passion/Enjoyment.

So, have a look around and drop me a line if you want to connect or let me know what you think about my work.

Here’s to your Inner Journey to Authentic Confidence,