Tired of not showing up into the world as who you really are because you fear what others think and being rejected? Had enough of putting yourself last? Or maybe you just want to speak up and be taken seriously.

Hi, I’m Ana M Staș (Stash or /stΛ∫/), The Authentic Confidence Coach who helps women get from feeling ‘not good enough’ to being confidently themselves, no matter what.

I have a no-nonsense, psychology-based, yet deeply intuitive approach to coaching that will allow you to reach the root-causes of your confidence and mindset issues quickly so you can then concentrate on how to move forward and achieve your goals.

I’m based in Coventry, UK, but I’m originally from Bucharest, Romania. 

My professional background is very varied, from training, to marketing&sales, to project management&operations, and now coaching. Took me a while to get here, but I ABSOLUTELY LOVE coaching. 

I became a coach because I felt that I could help other women take the journey I took, only faster and with less heartache. You see, I started from such low self-confidence that I was having difficulties calling a taxi. Yes, true story.

So for me, being a coach and trainer allows me to give back to the world all of the things I’ve learnt throughout my journey. I’ve battled low self-confidence, self-doubt, procrastination, perfectionism, introversion, fears and limiting beliefs, anxiety, etc.

And I came out the other side with a message for all the women out there: confidence is an inside job–know, like and trust yourself first, everything else will follow.

In my spare time (there’s no such thing as spare time, as I’ve got two little ones on my hands) I like to read. I’m addicted to learning things, so no fiction books for me.

I’m also into running (but not away from my problems) and hiking. This year I hiked Mt Olympus (greece) with my hubby for our 10-year anniversary and thoroughly enjoyed it!

I’m a dog person and would love to get one soon (psst, don’t tell my husband!). And I’m a tea person (sorry coffee people, no hard feelings, yes?).

Let’s see, what else? Oh, I like foreign languages–used to learn 4 at a time whilst at Uni (ah, the golden days…). And I like travelling, too. 

I’m an extroverted introvert (!?) which means I’ve learned to enjoy people-ing although I enjoy being by myself a tad more.

Enough about me. Reach out and let’s connect 🙂

Ana x


Ana helped me cut through the mental clutter to articulate exactly what my goals were and the steps I needed to take in order to reach them. She then held me accountable for those steps!
During my time with Ana, I launched a blog, successfully stuck to my fitness regime, started my business research and gave up sugar. She believed in me, allowing me to believe in myself and silence the critics in my head.
If you are looking for the next step up – be it personal or professional, try Ana. She will challenge you to meet your dreams without leaving you stressed or burnt out.
Email Marketing Consultant, Coventry, UK